Voodoo Brewery Murals

Project Lead: Shane Pilster
Collaborators: Max Gonzales, Tom Ness (Voodoo lead artist)
Client: Voodoo Brewing Company
Date: Various (multi-location series)
Medium: Spray paint and mural installation
Locations: Includes New Kensington, Homestead, Reno, NV, and Colorado Springs, CO

Voodoo Brewing Company wanted bold murals across several of their brewery locations to strengthen brand recognition, create standout photo spots, and turn each space into a memorable destination featuring the brewery’s edgy, vibrant aesthetic. Voodoo is known for its playful, artistic atmosphere and award-winning craft beers, and these murals played directly into that identity.

Voodoo needed murals that were visually vibrant and instantly on-brand while tailored to the feel of each specific location. I led the development of designs inspired by Voodoo’s iconic beer labels and quirky personality, working closely with their creative director, franchise owners, and lead artist Tom Ness to develop concepts that remained consistent with the brand while fitting each unique space.

Across three locations, I served as the project manager for the mural installations. I coordinated design approvals, paint orders, travel logistics for Reno, NV and Colorado Springs, CO, and on-site execution timelines. For other locations, I painted solo murals or brand elements that reinforced Voodoo’s visual identity. Max Gonzales collaborated on design adaptations and execution at three of the sites, helping translate the brand’s graphic language into large-scale murals that function as social hubs and photo-worthy experiences.

These murals have become focal points within each brewery, increasing social media engagement by giving patrons bold, immersive spaces to interact with. They have enhanced the customer experience and helped each location stand out as both a gathering place and a visual extension of Voodoo’s creative energy. By turning interiors, exteriors, and even bathrooms into thoughtfully branded environments, the work has contributed to stronger local identity and guest connection at every stop.

• Led concept and design direction in collaboration with Voodoo’s creative team
• Coordinated paint orders, travel, and logistics for multi-state locations
• Project manager for three mural installations and solo painter on three others
• Worked with Voodoo lead artist Tom Ness to incorporate brand elements
• Collaborated with Max Gonzales on design adaptations and execution